H&M Fall 2010 first peek!

I remember the first time I had heard about H&M: it was in my last year of high school and I just thought of how European cool and chic it was. Then in my freshman year of college, I heard they were opening a store on the East Coast! Blast my living 3,000 miles away! Luckily, my friend who went to school there lovingly bought me something from H&M (fyi: a thick brown cardigan). So even though H&M is just a store and will not love me back, my memories of opening the package with the cardigan and just thinking of how ~cool~ I was to own an item from H&M will always keep me interested and invested in their next step.

Of course, we're still in the middle of spring and summer is still months away, but seeing these first lookbook photos for Fall has already gotten me excited for outerwear and layers. And do I spy some Céline/Chloé/Missoni references??? For the few boyz reading this (But seriously, are there? Because that would be awesome!) here are a few photos of the men's H&M Fall collection.